Long term survival involves executives envisaging broadly defined goals.

To prevent this effort becoming only a good-will, MBC helps executives turn intentions into actions

Through instilling strategic planning into the DNA of executives, MBC makes them not only envisage a desired future but how to achieve it through a systematic sequence of steps.

MBC believes that strategic planning should begin with the identification of the desired ends in order to work backwards to the current status.

Only through the combination of tactical planning which concentrates on narrow objectives and strategic planning which concentrate on the choice of means to reach corporate goals, a transformational effect in the business culture of the enterprise can be reached. Tactics and strategies help executives reinvent themselves while reinventing their firms

Since strategic planning depends on the nature of the needs of the organisation and its immediate external environment, MBC will approach strategic planning by assessing with executives the need and importance of turning tactical planning into a life-long development process (Strategic Planning) capable of helping guarantee enterprises long-term survival.