HOW OPPORTUNITY DISCOVERY, RISK TAKING AND BUSINESS PLANNING ARE INFLUENCED BY FAMILY BUSINESS CULTURE
This article is part of an ongoing international research project conducted by MBC Management Business Consultants on family enterprises in different countries and cultural contexts.
The objective of this research project is to find out how family business culture influences the interpretation that family enterprises have of opportunity discovery, risk taking and business planning in determining their business success.
This article discusses how the use of ethnography, participant observation and narrative analysis helps entrepreneurship research conduct studies of greater multiplicity about family business reality. Entrepreneurship research by resorting to participant observation to gather data on family enterprises and narratives to analyse it, generate quantitatively measureable opinion variables that will help compare how business culture in different settings, value opportunity discovery, risk taking and business planning as determinants of business success.
This paper does not seek to undermine the validity of current methodological views in the area of entrepreneurship and family business, but to provide researchers and practitioners with an alternative approach and method of studying and understanding the reality of family enterprises.
Dr Mario B. Curatolo
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